Introduction

Conversations: Maria Giudice, Who Founded Hot Studio and Sold It to Facebook in 2013

Advisor Teams & Specialized Roles

Conversations: Gavin Lew, Who Founded User Centric and Sold It to GfK in 2012

Valuations & Multiples

Conversations: Christian Barnard, Who Was the COO at T3 When It Was Acquired by LRW/Material+ in 2019

The Roadshow

Conversations: Sue and Alan Cooper, Who Founded Cooper and Then Sold It to Wipro/Designit in October 2017

The Letter of Intent

Conversations: Phil Barrett, Who, With His Wife Debre, Founded Flow Interactive’s African Presence and Sold It to Deloitte in 2014

Retention Agreements & Earnouts

Conversations: Matthew Robinson, Who Was Responsible for Integrating Idean Into Capgemini After It Was Acquired in 2017

Getting It in Writing

Conversations: Crystal Rutland, Who Founded Particle Design and Sold It to Wind River in 2021

Diligence

Conversations: Chris Conley, Who Founded gravitytank and Then Sold It to Salesforce in 2016

Secrecy

Conversations: Max Burton, Who Founded Matter and Then Sold It to Accenture in 2017

Losing Control of Your Brand

Conversations: Doreen Lorenzo, Who Was the CEO of frog design When It Was Acquired by Aricent in 2006

Cultural Collisions

Summary

Example Letter of Intent (LOI)

Sample Diligence Requests

Sample Earnout Language

Thank You