This isn't a book of methods; it's a book of ideas. In writing this book, my goals were to explore what Interaction Design is, what it's for, and why it's important. Since the subject matter is so thick, I tried to keep the reading experience light—hence, the carrot.

I wrote this book in 2011 to help understand and describe a then-emerging discipline. Now, over 10 years later, I hope these ideas still resonate and help you shape your own beliefs about the nature of design.