Claimable
Transforming Health Insurance Appeals with AI-Powered Solutions
Claimable and Narrative streamline health insurance appeals, empowering users with advanced AI technology.
In the United States, the healthcare and insurance industries have a tenuous relationship. Theoretically, insurance makes healthcare affordable; in reality, patients are often denied for care that's been recommended by their physician. These denials are vague and confusing, and 47% of patients who did not appeal their denial did not receive care. The appeal process is overwhelming: the language is confusing, the process is opaque, and the system works against patients.
Claimable is leveraging technology to make the claims process simpler and more effective. Narrative helped Claimable define their brand language and initial product user experience, in order to better understand the wants, needs and desires of potential customers, and to help the Claimable team communicate the product to potential investors.
Challenge
Navigating the complex maze of health insurance appeals
The health insurance denial/appeal process is extraordinarily confusing for people who want to appeal their denial.
Business Value
Simplifying insurance appeals with direct-to-consumer solutions
Claimable can offer a direct-to-consumer model that provides a simple way for patients to describe their denial experience in simple language, and receive a comprehensive denial appeal letter.
User Value
Patients can receive the care they need and deserve
Claimable simplifies the complexities of health insurance appeals, making the process accessible and efficient, ensuring timely and comprehensive support for their healthcare needs.
Building Claimable's Brand Identity and User Experience
The Narrative team worked with Claimable to develop their brand identity, including the company's voice, look and feel, and how these elements come together in the product. We created a detailed brand strategy, which included basic principles and vision to making communication clear and consistent, and creating a personality framework.
In our approach we focused on defining unique brand traits, using language that connects and motivates, developing different voices for various situations, and identifying key messages for the target audience. We also outlined the overall communication style and provided examples to ensure consistency.
Designing a Strong Visual Identity for Claimable
Our work on Claimable's visual identity involved creating designs that encompass the logo, color palette, typography, and illustrations. We ensured these elements were consistently applied across all product and marketing touchpoints. This included designing a versatile and recognizable logo, selecting a cohesive color palette, and choosing appropriate typefaces. We also developed illustrations and icons that aligned with the brand's style and ensured their effective application across the website and other materials.
Narrative also worked with Claimable to design the initial Minimum Viable Product offering.
Our work on Claimable's MVP focused on developing a seamless, AI-powered platform to help users secure the care they deserve. The platform analyzes clinical research, policy details, appeals data, and personal medical stories to generate customized appeals in minutes. Users upload a denial letter, answer simple questions, receive an expert appeal, and get guided support for submission. This streamlined process aids in navigating denied healthcare claims effectively.
Key Elements of Claimable's Product Offering.
- Simple and fast entry of the patient-experience information necessary to produce a claim appeal letter
- Clear indiciation of progress, along with periodic moments of encouragement, to help a patient see positive advancement towards their goal
- A fair payment process, making it clear what a patient is purchasing and why it's valuable
Helping patients receive the care they need and deserve.
Claimable has achieved an impressive over 80% success rate in overturning cases, saving patients nearly $1 million in healthcare costs. This remarkable performance has even triggered federal investigations into denial practices.
